Jason Culler

Rhapsody


After Rhapsody acquired a music startup called Exfm, where I worked as an interactive designer. We were tasked with using our expertise in social music discovery to imagine the relaunch of Napster.

With Napster’s infamy as a pioneer in peer-to-peer sharing of music, and our domain knowledge in helping people discover new music through friends and tastemaskers, Rhapsody wanted to leverage the spirit of both platforms and bring that to their music streaming service.

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Free Tier User Experience 


We explored ways to create a rich experience for free users — giving them options beyond the monthly fee.

Challenges including compliance to DMCA regulation, which included such limitations as the number times of a user can skip songs over a period of time, the minimum number of songs in a playlist, playing songs on-demand, and making music available offline.

Solutions explored were people-powered radio stations, microtransactions, day-passes, and rewards.

Mark