Jason Culler — Designer — User interface, interaction, product, brand identity

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	<title>Jason Culler — Designer — User interface, interaction, product, brand identity</title>
	<link>https://jasonculler.com</link>
	<description>Jason Culler — Designer — User interface, interaction, product, brand identity</description>
	<pubDate>Thu, 26 Sep 2019 04:36:08 +0000</pubDate>
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		<title>Info</title>
				
		<link>https://jasonculler.com/Info</link>

		<pubDate>Fri, 10 May 2019 19:04:24 +0000</pubDate>

		<dc:creator>Jason Culler — Designer — User interface, interaction, product, brand identity</dc:creator>

		<guid isPermaLink="true">https://jasonculler.com/Info</guid>

		<description>
	User interface, interaction, 
product, brand identity


	Over the last decade, I have designed user interfaces for building custom image recognition models; helped envision the future of an infamous file sharing platform and music streaming pioneer; created products for discovering new music from people you trust; helped publications make the transition from the printed page to mobile devices; and designed collections of furniture for Martha Stewart.


I’m not looking for new opportunities at the moment, but always excited to talk through and collaborate on design challenges that [1] make complex concepts or opaque processes simple and accessible for all; [2] transform everyday tasks into useful, usable, and delightful experiences; [3] make a positive impact in people’s lives; and [4] contribute to a healthy, ethical, and equitable environment.


︎
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		<title>Index</title>
				
		<link>https://jasonculler.com/Index</link>

		<pubDate>Fri, 10 May 2019 19:04:23 +0000</pubDate>

		<dc:creator>Jason Culler — Designer — User interface, interaction, product, brand identity</dc:creator>

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		<description>
	Selected work

	
&#60;img width="2880" height="2048" width_o="2880" height_o="2048" data-src="https://freight.cargo.site/t/original/i/46b120b64f4ce3707c662da81ea545b695e4c48bc2790b10d669de64270b657d/ExplorerGrid-Build-Multiselect.png" data-mid="43207997" border="0" alt="Clarifai" data-caption="Clarifai" src="https://freight.cargo.site/w/1000/i/46b120b64f4ce3707c662da81ea545b695e4c48bc2790b10d669de64270b657d/ExplorerGrid-Build-Multiselect.png" /&#62;
&#60;img width="640" height="1137" width_o="640" height_o="1137" data-src="https://freight.cargo.site/t/original/i/825004f06e5cddce874f588fb2721198fec7c2c0b0db3bb3f15d93063ee2bdd1/nx-dial-ideas-2.00-3.png" data-mid="43208078" border="0" data-no-zoom="true" alt="Rhapsody Music" data-caption="Rhapsody Music" src="https://freight.cargo.site/w/640/i/825004f06e5cddce874f588fb2721198fec7c2c0b0db3bb3f15d93063ee2bdd1/nx-dial-ideas-2.00-3.png" /&#62;
&#60;img width="736" height="1614" width_o="736" height_o="1614" data-src="https://freight.cargo.site/t/original/i/273f0cddae1637499c7ff6a881d682b0acce21427f90eff9170da6af110a4af6/add-happy-photo.png" data-mid="43655783" border="0" alt="Joydot" data-caption="Joydot" src="https://freight.cargo.site/w/736/i/273f0cddae1637499c7ff6a881d682b0acce21427f90eff9170da6af110a4af6/add-happy-photo.png" /&#62;


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	<item>
		<title>About</title>
				
		<link>https://jasonculler.com/About</link>

		<pubDate>Tue, 25 Jun 2019 19:41:35 +0000</pubDate>

		<dc:creator>Jason Culler — Designer — User interface, interaction, product, brand identity</dc:creator>

		<guid isPermaLink="true">https://jasonculler.com/About</guid>

		<description>
	Multidisciplinary designer with over 15 years of creating products and experiences for transitioning industries, emerging technologies, and everything between. 
I'm excited to tackle design challenges that [1] seek to make complex concepts or opaque processes into simple and accessible tools for all; [2] transform everyday tasks into delightful experiences; [3] find ways for making positive impact in people’s lives; and [4] contribute to a healthy, ethical, and equitable environment.︎


	2019–Present
	CNNStaff Product Designer — Core News, Mobile Apps

	Designing the user experience for CNN’s native mobile apps. Seeking new ways to connect people to the world around them. Previous work at CNN included creating a podcast platform with CNN Audio, and launching a premium streaming service with CNN+.


	2016–2019
	ClarifaiSenior Designer

	
Designed the visual layer on top of Clarifai's image &#38;amp; video
recognition API to demonstrate the power of its underlying
features. Owned the design of Explorer and Labeler — a suite
of web apps to create, train and evaluate custom models, as
well as manage labeling jobs and collaborate with a human
workforce on labeling data. Additional projects included online
demos, mobile apps, website redesign and brand refresh.
View project&#38;nbsp; ︎


	2014–2016

				
					Napster (formerly Rhapsody Music)

	Art Director, User Experience Design
Part of a team that explored the relaunch of Napster as a
social platform for discovering new music. Explored ways to
interact with and discover new music. Responsibilities
included wireframing, user flows, branding and visual design
exploration, interactive prototyping, and preparation of
production assets.


View project&#38;nbsp; ︎


	2014

				
					 JoydotInteractive Designer


Helped found Joydot — a simple mobile app for tracking and
sharing your mood. Responsibilities included lean UX, mobile
and web UI, illustration, design production, product naming,
branding, and writing microcopy.
View project&#38;nbsp; ︎


	2012–2014

				
					 ExfmInteractive Designer

				
Designed and launched a major refresh of Exfm — a mobile
/ web app and browser extension which helped people discover
new music through the people and blogs they trust most. Acquired by Rhapsody
Music.


	2011–2012

				
					Everyday Food
Magazine, Martha Stewart Living

				
					Interactive Designer

				
Helped transition a national cooking digest from print to mobile devices. Responsible for finding moments for interaction and produced digital content to help inspire users to cook confidently, and presenting recipes and editorial features in useful and delightful ways. Collaborated with art directors, design production, photo and video editors. Ate a lot of amazing food.


Further back

				
UX design for internal reporting software of a major financial
institution; branding and packaging for a toy company; multiple furniture and consumer product lines for Martha Stewart; concept modular
storage furniture for Japanese micro apartments.


︎ Download my resume (.PDF, 66k)
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	<item>
		<title>Clarifai-Overview</title>
				
		<link>https://jasonculler.com/Clarifai-Overview</link>

		<pubDate>Mon, 03 Jun 2019 19:56:35 +0000</pubDate>

		<dc:creator>Jason Culler — Designer — User interface, interaction, product, brand identity</dc:creator>

		<guid isPermaLink="true">https://jasonculler.com/Clarifai-Overview</guid>

		<description>
	ClarifaiClarifai is an artifical intelligence company that excels at computer vision. As senior designer, I collaborated closely with engineering, marketing, and PMs to launch numerous products and features.

︎


</description>
		
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		<title>Clarifai Design System</title>
				
		<link>https://jasonculler.com/Clarifai-Design-System</link>

		<pubDate>Thu, 26 Sep 2019 02:22:50 +0000</pubDate>

		<dc:creator>Jason Culler — Designer — User interface, interaction, product, brand identity</dc:creator>

		<guid isPermaLink="true">https://jasonculler.com/Clarifai-Design-System</guid>

		<description>
	Design LanguageThis effort aimed to create a living, breathing document of all the atoms, molecules, and components used across products.
	&#60;img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/7d448b3359c00e9fedbf7f85598f790ce2e998db9f46b0ca24b6124f2df461ca/Type.png" data-mid="51402138" border="0"  src="https://freight.cargo.site/w/1000/i/7d448b3359c00e9fedbf7f85598f790ce2e998db9f46b0ca24b6124f2df461ca/Type.png" /&#62;&#60;img width="1024" height="1385" width_o="1024" height_o="1385" data-src="https://freight.cargo.site/t/original/i/d5c4288ddd870f0f984d047637c47b989dcb144a18f637797c2a648a2849761a/Color.png" data-mid="51402156" border="0"  src="https://freight.cargo.site/w/1000/i/d5c4288ddd870f0f984d047637c47b989dcb144a18f637797c2a648a2849761a/Color.png" /&#62;
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</description>
		
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		<title>Clarifai Portal</title>
				
		<link>https://jasonculler.com/Clarifai-Portal</link>

		<pubDate>Fri, 17 May 2019 16:12:50 +0000</pubDate>

		<dc:creator>Jason Culler — Designer — User interface, interaction, product, brand identity</dc:creator>

		<guid isPermaLink="true">https://jasonculler.com/Clarifai-Portal</guid>

		<description>
	Explorer UII was the lead designer on a first-of-its-kind web application that enabled users to visualize their image sets, create training data, train machine learning models, evaluate model performance, and perform visual searches. Similar web applications have since been adopted by Microsoft Custom Vision and Google AutoML.

I collaborated and cocreated with product managers, data strategists, and engineers to define new features. Maintained constant communication with internal stakeholders, ran remote usability tests, and provided a full gamut of UX design artifacts — from whiteboards to wireframes to high-fidelity UI specs.&#38;nbsp;


	&#60;img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/29fa95cfe16eb733c9940093cb2a7ab5a22ec664964b35098a8a3fb311abf5cd/Explorer-Grid---Build---Multiselect.jpg" data-mid="50722697" border="0"  src="https://freight.cargo.site/w/1000/i/29fa95cfe16eb733c9940093cb2a7ab5a22ec664964b35098a8a3fb311abf5cd/Explorer-Grid---Build---Multiselect.jpg" /&#62;

	
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&#60;img width="1600" height="1905" width_o="1600" height_o="1905" data-src="https://freight.cargo.site/t/original/i/baccffa64a511582623ec3cbd9a1889bf3c5f24bf27cb8e1ef8a2667a1957499/WIP-Eval-Metrics.jpg" data-mid="51534863" border="0"  src="https://freight.cargo.site/w/1000/i/baccffa64a511582623ec3cbd9a1889bf3c5f24bf27cb8e1ef8a2667a1957499/WIP-Eval-Metrics.jpg" /&#62;

</description>
		
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		<title>Clarifai Website</title>
				
		<link>https://jasonculler.com/Clarifai-Website</link>

		<pubDate>Fri, 10 May 2019 19:04:22 +0000</pubDate>

		<dc:creator>Jason Culler — Designer — User interface, interaction, product, brand identity</dc:creator>

		<guid isPermaLink="true">https://jasonculler.com/Clarifai-Website</guid>

		<description>
	Website redesign
	
&#60;img width="1080" height="7457" width_o="1080" height_o="7457" data-src="https://freight.cargo.site/t/original/i/f60fae634f683ed127641aeb9bf697605d00fb3ea1ef76f8c5f130a7bafe7606/Home---Desktop-HD.jpg" data-mid="51408537" border="0"  src="https://freight.cargo.site/w/1000/i/f60fae634f683ed127641aeb9bf697605d00fb3ea1ef76f8c5f130a7bafe7606/Home---Desktop-HD.jpg" /&#62;
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		<title>Clarifai Identity</title>
				
		<link>https://jasonculler.com/Clarifai-Identity</link>

		<pubDate>Thu, 26 Sep 2019 04:36:08 +0000</pubDate>

		<dc:creator>Jason Culler — Designer — User interface, interaction, product, brand identity</dc:creator>

		<guid isPermaLink="true">https://jasonculler.com/Clarifai-Identity</guid>

		<description>
	Brand identity


Exploration
	

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&#60;img width="997" height="845" width_o="997" height_o="845" data-src="https://freight.cargo.site/t/original/i/0b724050500c5e3968a5b5592bd1e557ec55910e72614b915d8177dcddee7be0/Screen-Shot-2019-09-26-at-1.38.45-AM.png" data-mid="51420276" border="0"  src="https://freight.cargo.site/w/997/i/0b724050500c5e3968a5b5592bd1e557ec55910e72614b915d8177dcddee7be0/Screen-Shot-2019-09-26-at-1.38.45-AM.png" /&#62;
&#60;img width="1002" height="844" width_o="1002" height_o="844" data-src="https://freight.cargo.site/t/original/i/d0302376267bb249834397f4cfaca74441c18b4057a73751e37e2686c06063ee/Screen-Shot-2019-09-26-at-1.39.04-AM.png" data-mid="51420277" border="0"  src="https://freight.cargo.site/w/1000/i/d0302376267bb249834397f4cfaca74441c18b4057a73751e37e2686c06063ee/Screen-Shot-2019-09-26-at-1.39.04-AM.png" /&#62;


</description>
		
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	<item>
		<title>Page Nav bottom</title>
				
		<link>https://jasonculler.com/Page-Nav-bottom</link>

		<pubDate>Fri, 10 May 2019 19:04:23 +0000</pubDate>

		<dc:creator>Jason Culler — Designer — User interface, interaction, product, brand identity</dc:creator>

		<guid isPermaLink="true">https://jasonculler.com/Page-Nav-bottom</guid>

		<description>Index&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Next project ︎</description>
		
	</item>
		
		
	<item>
		<title>Napster - Free User</title>
				
		<link>https://jasonculler.com/Napster-Free-User</link>

		<pubDate>Wed, 15 May 2019 17:43:50 +0000</pubDate>

		<dc:creator>Jason Culler — Designer — User interface, interaction, product, brand identity</dc:creator>

		<guid isPermaLink="true">https://jasonculler.com/Napster-Free-User</guid>

		<description>
	&#60;img width="1988" height="448" width_o="1988" height_o="448" data-src="https://freight.cargo.site/t/original/i/1d2d79a0179395cb4dd01b6ae6dc8a6cdccbc17e1b3017570d982d0a6f5ec31c/logo.png" data-mid="43667815" border="0" data-scale="98" src="https://freight.cargo.site/w/1000/i/1d2d79a0179395cb4dd01b6ae6dc8a6cdccbc17e1b3017570d982d0a6f5ec31c/logo.png" /&#62;Napster (formerly Rhapsody Music)After Rhapsody acquired a music startup called Exfm, where I worked as an interactive designer, we were tasked with using our expertise in social music discovery to imagine the relaunch of Napster. With Napster’s infamy as a pioneer in peer-to-peer sharing of music, and our domain knowledge in helping people discover new music through trusted friends and tastemaskers, Rhapsody wanted to leverage the spirit of both platforms and bring that to their music streaming service.︎


	Freemium User Experience&#38;nbsp;


We explored ways to create a rich experience for free users — giving them options beyond the monthly fee.

Challenges including compliance to DMCA regulation, which included such limitations as the number times of a user can skip songs over a period of time, the minimum number of songs in a playlist, playing songs on-demand, and making music available offline.
Solutions explored were people-powered radio stations, microtransactions, day-passes, and rewards.


&#60;img width="640" height="1136" width_o="640" height_o="1136" data-src="https://freight.cargo.site/t/original/i/5877464ff0be9efeab7d1e18a486e034528322056ebd480f1f48a4fe98598616/nx-dial-ideas-2.05-genres.png" data-mid="42336673" border="0"  src="https://freight.cargo.site/w/640/i/5877464ff0be9efeab7d1e18a486e034528322056ebd480f1f48a4fe98598616/nx-dial-ideas-2.05-genres.png" /&#62;
&#60;img width="640" height="1136" width_o="640" height_o="1136" data-src="https://freight.cargo.site/t/original/i/dbac3f138359a8ea4fdfbe643af61deadb31ed82e1172d17290b0eb9824fd253/nx-curation-12-Dial.png" data-mid="42337194" border="0" alt="Radio &#38;mdash; powered by people." data-caption="Radio — powered by people." src="https://freight.cargo.site/w/640/i/dbac3f138359a8ea4fdfbe643af61deadb31ed82e1172d17290b0eb9824fd253/nx-curation-12-Dial.png" /&#62;
&#60;img width="640" height="1136" width_o="640" height_o="1136" data-src="https://freight.cargo.site/t/original/i/d89346483a6596ea24d44ad4c0480aab9133c6b3bc9d21bb6131e2e81bffa1cd/nx-curation-16-MTX-Undo.png" data-mid="42337196" border="0" alt="Playlist" data-caption="Playlist" src="https://freight.cargo.site/w/640/i/d89346483a6596ea24d44ad4c0480aab9133c6b3bc9d21bb6131e2e81bffa1cd/nx-curation-16-MTX-Undo.png" /&#62;


Interaction Design Exploration — Tuner

	
&#60;img width="640" height="1137" width_o="640" height_o="1137" data-src="https://freight.cargo.site/t/original/i/91b056ba17dabea2b8594afd7bdb9e9622821d31324a19feb7bfe46612ed60e6/nx-dial-ideas-2.00-4.png" data-mid="42337201" border="0"  src="https://freight.cargo.site/w/640/i/91b056ba17dabea2b8594afd7bdb9e9622821d31324a19feb7bfe46612ed60e6/nx-dial-ideas-2.00-4.png" /&#62;
&#60;img width="640" height="1137" width_o="640" height_o="1137" data-src="https://freight.cargo.site/t/original/i/79f4d7472a1911dc8a203d78eba76e9907bfc138257e20b397c893cb77775710/nx-dial-ideas-2.00-1.png" data-mid="42337197" border="0"  src="https://freight.cargo.site/w/640/i/79f4d7472a1911dc8a203d78eba76e9907bfc138257e20b397c893cb77775710/nx-dial-ideas-2.00-1.png" /&#62;
&#60;img width="640" height="1137" width_o="640" height_o="1137" data-src="https://freight.cargo.site/t/original/i/d98c26949ed28d9899021e937cd89e33ef9f8c8e5ea8c66a8973928807ab83b9/nx-dial-ideas-2.00-2.png" data-mid="42337199" border="0"  src="https://freight.cargo.site/w/640/i/d98c26949ed28d9899021e937cd89e33ef9f8c8e5ea8c66a8973928807ab83b9/nx-dial-ideas-2.00-2.png" /&#62;

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